Britain needs China’s tourists – why isn’t it getting them?
Chinese tourists are much in demand these days – not least among Britain’s government. The reasons for this are obvious: Chinese visitors tend to spend on average three times more than other overseas visitors, yet at the moment France receives 25-30% more visitors than Britain. This is why a division appears to be emerging within the government, with culture secretary Jeremy Hunt trying to make it easier for Chinese tourists to obtain visas, while home secretary Theresa May has been blocking such changes.
In principle, Britain should be a major destination for Chinese tourists. Britain has an unparalleled reputation for goods that are considered to be much higher quality than those made in China, and often cheaper. British brands such as Burberry and Clarks shoes are notoriously famous in China for their style and craftsmanship..